GROWTH / PERFORMANCE
I connect acquisition, funnel and revenue data to improve performance, guide experiments and turn marketing investment into sustainable growth.
GROWTHPAID MEDIAPERFORMANCEEXPERIMENTATION
Ariel Bandeira
Aracaju, Brazil / Information Systems
GROWTH • ACQUISITION • PAID MEDIA • DATA ANALYSIS • PRODUCT & BIZOPS • SQL • PYTHON • BI
ARIELBANDEIRA
I turn marketing, product and operational data into dashboards, experiments and clear decisions for sustainable growth.
SQLPythonData AnalysisData StorytellingPower BI
Looker StudioGoogle SheetsGA4GTMProduct & BizOps
Product BuilderSolopreneur
CACLTVChurnRetentionFunnel Analysis
Cohort AnalysisAd-hoc AnalysisA/B TestingOKRsPerformance Rituals
Stakeholder ManagementPaid MediaGoogle AdsMeta AdsROAS
ETLPandasNumPyTensorFlowScikit-learn
Machine LearningRNNBI-LSTMYOLOComputer Vision
MetabaseAWSRabbitMQJavaSpring Boot
JavaScriptFirebaseGit/GitHubData VisualizationDecision Support
TECHNOLOGY / DATA PRODUCTS
I turn complex business needs into useful digital products. I combine technology, reliable data and clear dashboards to support faster, smarter decisions.
“Build systems people can act on.”
WHERE I AM
Aracaju, Brazil
10.9472° S, 37.0731° W
WHERE I COULD BE
Remote / Worldwide
OPEN TO NEW COORDINATES
ONE ANALYTICAL SYSTEM
Different business questions. The same discipline: structure data, test hypotheses and improve the decision.
01 / PERFORMANCE
Growth & Business Data
Acquisition, funnels, CAC, LTV, churn, cohorts and performance dashboards connected to business goals.
Business outcomeClearer priorities, accountable investment and measurable growth.
02 / APPLIED AI
Intelligent Systems
Machine learning, computer vision and document intelligence converted into measurable, reusable systems.
System outcomeReusable intelligence for research, operations and product decisions.
Collect→Structure→Analyze→Explain→Prioritize→Act→Measure
02 / PROFESSIONAL EXPERIENCE
Professional experience
Experience across performance, paid acquisition and business analytics, alongside research and development in data, AI and intelligent systems.
MAY 2026 — NOW
V
Co-Founder | Business Development
Founded a computer-vision venture that transforms camera footage into actionable data about movement, presence and physical environments.
View details
- Product strategyDefined the product direction and translated physical-tracking opportunities into clear analytics use cases.
- Spatial analyticsStructured movement, zones, dwell time and people flow as measurable signals for operational decisions.
- Discovery & validationLed customer discovery, commercial validation and applied-AI experimentation for retail, events and monitored spaces.
- Measurement & reportingDesigned dashboards and evidence flows that turn spatial signals into clear product and operational priorities.
JUL 2020 — NOW
A
Growth & Business Partner
ABADE works as a growth and business partner for digital and e-commerce companies, supporting acquisition, analytics, experimentation and commercial strategy.
View details
- Acquisition & funnelsSupports different business models and stages of growth by structuring paid acquisition, media allocation, funnels and commercial opportunities.
- Retention, CRM & analyticsImproves retention, CRM and performance analysis by connecting CAC, LTV, ROAS, cohorts and attribution to decision-ready dashboards.
- Sustainable growth systemsConnects marketing, data and business context to identify bottlenecks, prioritize experiments and build more sustainable growth systems.
- Commercial intelligenceTranslates market, customer and revenue signals into practical recommendations for positioning, offers and sales priorities.
SEP 2021 — JUL 2026
B
Growth Specialist
Responsible for building analytical models for performance and acquisition, developing ETL workflows and turning paid-media data into leadership decisions.
View details
Leading SaaS platform for intelligent BIM content, automation and productivity in architecture, engineering and construction.
SQL, Python & ETL
Performance & Acquisition Models
Performance Rituals & KPIs
- Analytical modeling & ETLBuilt data-processing workflows and analytical models with Python, SQL, spreadsheets, GA4 and Looker Studio for performance and acquisition analysis.
- Performance managementBuilt dashboards and KPI models for CAC, LTV, churn, ROAS and funnels, and led performance rituals with directors.
- Acquisition & experimentationPlanned paid media across North America, South America and Europe, structured A/B tests and managed budgets and priorities.
- Tracking & measurementImplemented GA4, GTM, remarketing pixels and conversion measurement in partnership with Product, Marketing and Operations.
BG9
Paid Media Analyst
Managed paid acquisition and performance reporting, turning campaign, funnel and conversion data into clearer priorities for clients and internal teams.
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- Campaign performanceMonitored spend, reach, leads, conversion rates and acquisition costs across active accounts.
- Decision supportDeveloped executive dashboards, ad-hoc analyses, benchmarks and structured insights for cross-functional decisions.
- ExperimentationDesigned and followed A/B tests, evaluated hypotheses and measured impact across journeys and operations.
- Data qualityImproved metric governance, reporting standards, GA/GTM tracking, documentation and stakeholder communication.
A
Junior Paid Media Analyst
Created and monitored lead-acquisition campaigns across more than 40 education-sector advertising accounts throughout Brazil.
View details
- Campaign operationsCreated and monitored Google Ads and Facebook Ads campaigns focused on lead generation.
- Portfolio scaleWorked across more than 40 accounts for education clients in every region of Brazil.
- Budget planningAllocated budgets according to each franchise unit's priorities, course portfolio and acquisition needs.
- Continuous optimizationAdjusted targeting, creative rotation and media allocation using campaign signals and lead-quality feedback.
03 / EDUCATION
Education
Completed bachelor's degree in Information Systems at the Federal University of Sergipe, with depth in data, machine learning, software and organizational decision-making.
Information Systems
A multidisciplinary foundation in data, machine learning, software engineering and the design of systems that support organizations and decisions.
Core academic focus within the Information Systems degree at UFS
Artificial Intelligence training delivered through IFS · 2023
Data Analyst track and bootcamp in Python, SQL and dashboards · 2021
Big data, artificial intelligence and data processing · 2020
AI agents, Product-Led Growth and digital-product development
Public speaking, strategic storytelling, copywriting and digital culture
04 / RESEARCH & DEVELOPMENT
Research &Development
Experimental systems across computer vision, machine learning and intelligent decision systems.
INTERACTIVE EVIDENCE / ECHO-UFS
Follow the signal
05 / TOOLKIT
Technical skills
A capability system spanning performance, business analysis, experimentation, data engineering, machine learning and applied software.
A
PERFORMANCE / BUSINESSBusiness & Performance Analytics
KPIs · funnels · storytelling
06 capabilities
Data AnalysisData StorytellingAd-hoc AnalysisFunnel AnalysisCohort AnalysisCAC / LTV / Churn
B
OPERATIONS / ALIGNMENTProduct & BizOps
OKRs · priorities · stakeholders
06 capabilities
Decision SupportOKRsPerformance RitualsPrioritizationStakeholder ManagementFunnel Management
C
MEASUREMENT / VALIDATIONTracking & Experimentation
GA4 · GTM · A/B testing
06 capabilities
Google AnalyticsGoogle Tag ManagerA/B TestingConversion TrackingPaid Media MeasurementRemarketing Pixels
D
DATA / VISUALIZATIONData & Business Intelligence
SQL · Python · dashboards
06 capabilities
SQL — IntermediatePythonPower BILooker StudioGoogle Sheets — AdvancedETL
E
MODELS / RESEARCHMachine Learning & AI
Neural networks · GenAI · agents
06 capabilities
Machine LearningRNN / LSTM / GRUTensorFlow / KerasGenerative AIAI AgentsEmbeddings
F
SOFTWARE / INFRASTRUCTUREApplied Systems
Vision · APIs · distributed systems
06 capabilities
Computer Vision / YOLOJava / Spring BootREST APIsRabbitMQAWSGit / GitHub
06 / WHAT I OFFER
Services
I help teams improve performance, organize data and turn business needs into useful digital products and focused action.
Performance & Growth Analytics
Make acquisition accountable to business outcomes.Diagnose paid channels, funnels, CAC, LTV, churn and ROAS; structure experiments; and translate performance into clear investment priorities.
↗Data, BI & Decision Support
Turn fragmented metrics into a shared operating view.Use SQL, Python, spreadsheets and BI tools to build dashboards, ad-hoc analyses, KPI frameworks and decision-ready narratives.
↗Digital Product Building
Build useful products around real business needs.Shape and ship data products, dashboards and AI-enabled tools, from discovery and prototyping to a working solution.
↗
07 / SCHEDULE
Availability
Open to Performance Analytics, Growth, Product Building, Data, BI and Applied AI roles or projects. Portuguese native, English C1 and basic Spanish.
Schedule a conversation ↗SUNMONTUEWEDTHUFRISAT
08 / CONTACT
LET'S BUILD
LET'S BUILD
WHAT'S NEXT.
Have a performance question, fragmented data or an idea that needs evidence? Let’s turn it into a clear next move.